Craig Ward

Craig Ward uses type in a way that entwined nature and man made objects to give a representation of the alphabet, giving an end result of an image that is outstandingly beautiful.

This image was made using cuttings of hair from a hairdressers when Craig had gone to get his hair cut and saw what resembled the letter C on the floor. He then played around with these cuttings until the letters came to life. After these where put into Photofont to create the new type.

Ward's work has been influenced by many experimental artists such as Chuck Close, and later on, Karsten Schmidt. He felt that Chuck Close's work was relevant to his because he believed that the brain was capable of making huge cognitive leaps when it came to recognising forms like the face. And that, because of that, he felt comfortable and able to abstract it so greatly. The same was said for Craig's work by using letters that have been so deformed in shape but we can still read the meaning.